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Managing Director
James Theodore
James Theodore is a second-generation marine industry professional with more than a decade of experience across boat building, shipyard operations, marine services, brokerage, distribution, and premium boating brands.
The Theodore family is recognised for developing the award-winning Theodore 720 series, known for its craftsmanship, innovation, and performance in Australian boating.
Before founding Lenta Marine, James led Port River Marine Services, growing the family business into one of South Australia’s largest marine service operations. His experience spans vessel maintenance, commercial marine projects, and premium boating brands across the Australian marine sector.
In 2023, James established Lenta Marine as the Official Australian Distributor for Takacat and a leading Australian dealer for ePropulsion. The business provides complete boating solutions including inflatable boats, electric propulsion systems, outboard motors, trailers, safety equipment, accessories, and spare parts.
Under James’s leadership, Lenta Marine was recognised as ePropulsion Dealer of the Year 2024 and Takacat Asia & Australia Dealer of the Year 2025.
The focus is simple: helping people get the right setup for how they actually use their boat. Practical advice, clear recommendations, and support that continues after purchase. That approach has shaped Lenta Marine into a trusted supplier for recreational boaters and marine professionals across Australia.
Non-Executive Director
Jim Theodore
Jim Theodore’s passion for boating began at the age of 9, when he built his first boat while growing up in Far North Queensland. After completing his boatbuilding and shipwright apprenticeships, Jim gained extensive experience working on timber vessels, undertaking major refits and new builds in Innisfail and Cairns, Queensland.
Relocating to Adelaide on a working holiday, Jim forged key relationships with the South Australian Government, contributing to the fit-out of their fleet of Pilot Vessels—many of which remain in service today.
Jim’s influence continued with Precision Cruisers, where he played a pivotal role in commissioning their vessels in South Australia. Simultaneously, he undertook custom timber yacht fit-outs for some of Adelaide’s most respected maritime clients.
In the early 1990s, with the rise of imported boats, Jim adapted his business model to focus on repairs and maintenance. He founded North Haven Boat Builders, which later evolved into Port River Marine Services, becoming Adelaide’s largest provider of repair and maintenance services, supported by a growing team of professionals. Jim eventually passed the business onto his son, James, as part of the second generation, where it continued to expand.
In the early 2000s, Jim designed and built the Theodore 720 Series—a high-end trailer boat developed to fill a niche in the market. The series has gone on to win numerous industry awards and remains one of the most respected trailer boats available today.